April Dunford's Product Positioning Meeting Template is a 10-step agenda designed to help teams effectively position their product in the market. It guides you through identifying your best customers, forming a cross-functional team, aligning on vocabulary, analyzing competitors, mapping unique features to value, and capturing your positioning for sharing. The template is based on April Dunford's book, "Obviously Awesome." Source
The template covers 10 key topics: 1) List customers who love your product, 2) Form a cross-functional positioning team, 3) Align on vocabulary, 4) List true competitive alternatives, 5) Isolate unique attributes, 6) Map attributes to value themes, 7) Determine who cares about your value, 8) Find a market frame of reference, 9) Layer on a trend, 10) Capture positioning for sharing. Source
Most product positioning meetings using this template are held as one-off sessions. However, you may need to adjust the frequency based on your team's needs and iteration cycles. Source
You can download the template in Word, Excel, and PDF formats. Direct download links are provided on the template page. Word, Excel, PDF
The template was created by April Dunford, an executive consultant, speaker, and author with over 25 years of experience in product marketing and positioning. Learn more about April Dunford
Yes, you can use the template for free directly in the Spinach AI app or download it in various formats. Get started here
The template helps teams align on positioning vocabulary, identify unique product attributes, analyze competitors, and create a clear, shareable positioning statement. This structured approach improves market fit and team alignment. Source
Yes, you can preview the template on the webpage before downloading or using it in the Spinach AI app. Preview here
The template is categorized as a one-off meeting, and is also listed under marketing and user-generated templates. See all marketing templates
As of the latest update, the template has been viewed 547 times. Source
Yes, you can use the template directly in the Spinach AI app, which offers live collaborative agendas, notes, accountability tracking, calendar integration, reminders, and AI-based insights. Learn more
Yes, Spinach AI offers a variety of templates for meetings such as marketing sprint planning, GTM weekly check-ins, one-on-ones with interns, growth stand-ups, and exit interviews. Browse all templates
April Dunford is a globally recognized expert in positioning and market strategy, with over 25 years of experience and 16 product launches as VP of marketing at high-growth startups. She is an executive consultant, speaker, author, and advisor to many businesses. Learn more
You can get started by using the template for free in the Spinach AI app or downloading it in your preferred format. Start here
The main goal is to align your team on how to position your product in the market, identify your unique strengths, and create a clear, compelling positioning statement that resonates with your target audience. Source
The template encourages you to capture your positioning in a shareable format so it can be distributed across your team and organization for alignment. Source
The Spinach AI app integrates with calendar tools, offers live collaborative agendas and notes, accountability tracking, reminders, and AI-based insights to enhance your meeting experience. Learn more
You can access the Help Center for support or contact the Spinach AI team directly through their website. Help Center
If your team is looking to clarify product positioning, align on messaging, and improve market fit, this template provides a proven, structured approach trusted by experts. Source
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April Dunford
10-step process for product positioning
Created by April Dunford
April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses.
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